Friday, May 7, 2010

Apple markets "ViP" program for tracking iAd metrics

<img align='left' src='' border='0' width='176' height='120' />Apple is quietly marketing a "ViP" program to help sell its iAd platform to App Store developers, according to an e-mail posted on TechCrunch. The message was reportedly sent to a developer by a sales rep from Quattro Wireless, the advertising company recently acquired by Apple. The program aims to provide a higher level of detail in advertising metrics....

Apple - Quattro Wireless - App Store - Advertising - [ Full story from MacNN | The Macintosh News Network ]

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