Tuesday, March 24, 2009

Apple announces Cross Border ordering to 20 countries

Apple on Tuesday quietly introduced its new Cross Border campaign, which allows US-based customers to make purchases for recipients located in Mexico, 15 countries across Europe, and 4 countries in Southeast Asia.

The move means, for example, that parents in the US can now purchase a new Mac for their son or daughter who may be studying abroad in the UK or France. Prior to this week, it was not possible for customers to purchase Apple products -- either online or by phone -- for delivery to a different country.

The Cupertino-based company is currently guaranteeing door-to-door delivery of products ordered in the US to 20 countries including: Austria, Belgium, Denmark, Finland, France, Germany, Indonesia, Ireland, Italy, Malaysia, Mexico, Netherlands, Norway, Philippines, Portugal, Spain, Sweden, Switzerland, Thailand, and the United Kingdom. 

Important note: Canada remains conspicuously absent from the list.
 
Additional details on Apple's Cross Border international gift-giving campaign are available here.

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